Some of our competitors to subcontract their

Christmas arrives.How the small electrical household appliances market is held there in this period key

The average price of the items we sell are relatively high, we rather well crossed the crisis. We turn the coup holiday in less suffered than other sectors. Can postpone the purchase of a car and at the same time crack for a kettle... France, sales of small electrical household appliances to the consumer are also an increase of 2.8 on the first ten months of the year. And in many European countries, the trend is the same: sales are slight growth and Christmas looks not too evil. Paradoxically, there is even a risk of rupture of stock on some products, because, throughout the year, the distributors have shown une very great caution. They have reduced their stocks and limited commands. At the time, our distribution sales are, in hindsight, and the trend seems to not yet be reversed.

With the crisis, the return to the "fact-House" growing

Yes, we have seen in many countries. In the Japan, where in an economic situation difficult, our sales increased by rapid way. The Japanese generally took two meals at home a week. They have now moved to six, on average. Suddenly, they are equipping small equipment of the House to the kitchen. There is also a trend of background, health and nutrition, hence the success of our steam cookers. Finally, another axis of development emerges, that of energy savings. We just launched a device that instantly heats the water, and therefore consumes little; It sells very well, especially in the countries of the East.

Has the slowdown of the market resulted in a price war

The crisis has been a flowering of products at low prices. But without that it takes the same proportions as in 2004, where the base price is were totally collapsed with, for example, and 4 toasters, 90euros. There is certainly a progression of the offer first prize. But at the same time, the most innovative products continue to sell well. Silent vacuum cleaners have allowed to develop the market, and the new lines of steam generators. Innovation allows our sector from the market to the top. Fryer market, for example, was down 6 per year these past seven years, with a price reduced on 50euros. Or our Actifry Fryer, who uses only a spoon of oil and therefore more healthy and without smell, became very quickly number one in the 20 countries where it was launched, although it is sold 200euros. The consumer is willing to pay when he knows that innovation is not a gadget.

You purchase Moulinex, Supor in China. Do you intend to make other acquisitions

We are a general practitioner of small equipment of the House. Therefore, we want to be present in all countries, all distribution channels, with products at all prices, except the first prizes. We still have some boxes to be completed. We therefore look very many issues and vigilant way permanently, because good records does not always returned twice. Our hope is that, when a company seeks to sell in our field, we often think we.

The acquisition of Supor in 2007 remains a model

External growth to accelerate our presence in a market. In China, it seemed relevant we develop buying manufacturer Supor. We buy a beautiful brand, sales forces, products and production sites. The intimate knowledge of a market is absolutely essential. It was very long with the Chinese authorities, because it was a first world. No group had previously taken control of a company listed in China. We hold 51 of Supor, vendor 33 and the rest is listed on the Shenzhen Stock Exchange. Allowing both transparency and legal certainty.

What balance are you getting this operation

It has accelerated the growth of Supor, net sales in China rose from 170Ã 280millions of euros since the purchase. At the time, Supor had three products, the SEB group has brought the kettle, the blenders, and technology of the thermospot, this small patch which in stoves, changes color to indicate that the desired temperature is reached. Today, there are a range of products under brand Supor thermospot. There are a dozen of new electrical products here for eighteen months. We have also accelerated its development out of China, Singapore, Malaysia and Thailand. We also helped them to improve their relationships with key accounts. Conversely, rice cookers were not our specialty, were launched and European standards under the brand name Tefal in some countries.

Supor does not compete the French production

This is not Supor, the problem. In small equipment of the House, nearly three-quarters of the products come from China. This is the factory of the world. Some of our competitors to subcontract their

Christmas arrives.How the small electrical household appliances market is held there in this period key

The average price of the items we sell are relatively high, we rather well crossed the crisis. We turn the coup holiday in less suffered than other sectors. Can postpone the purchase of a car and at the same time crack for a kettle... France, sales of small electrical household appliances to the consumer are also an increase of 2.8 on the first ten months of the year. And in many European countries, the trend is the same: sales are slight growth and Christmas looks not too evil. Paradoxically, there is even a risk of rupture of stock on some products, because, throughout the year, the distributors have shown une very great caution. They have reduced their stocks and limited commands. At the time, our distribution sales are, in hindsight, and the trend seems to not yet be reversed.

With the crisis, the return to the "fact-House" growing

Yes, we have seen in many countries. In the Japan, where in an economic situation difficult, our sales increased by rapid way. The Japanese generally took two meals at home a week. They have now moved to six, on average. Suddenly, they are equipping small equipment of the House to the kitchen. There is also a trend of background, health and nutrition, hence the success of our steam cookers. Finally, another axis of development emerges, that of energy savings. We just launched a device that instantly heats the water, and therefore consumes little; It sells very well, especially in the countries of the East.

Has the slowdown of the market resulted in a price war

The crisis has been a flowering of products at low prices. But without that it takes the same proportions as in 2004, where the base price is were totally collapsed with, for example, and 4 toasters, 90euros. There is certainly a progression of the offer first prize. But at the same time, the most innovative products continue to sell well. Silent vacuum cleaners have allowed to develop the market, and the new lines of steam generators. Innovation allows our sector from the market to the top. Fryer market, for example, was down 6 per year these past seven years, with a price reduced on 50euros. Or our Actifry Fryer, who uses only a spoon of oil and therefore more healthy and without smell, became very quickly number one in the 20 countries where it was launched, although it is sold 200euros. The consumer is willing to pay when he knows that innovation is not a gadget.

You purchase Moulinex, Supor in China. Do you intend to make other acquisitions

We are a general practitioner of small equipment of the House. Therefore, we want to be present in all countries, all distribution channels, with products at all prices, except the first prizes. We still have some boxes to be completed. We therefore look very many issues and vigilant way permanently, because good records does not always returned twice. Our hope is that, when a company seeks to sell in our field, we often think we.

The acquisition of Supor in 2007 remains a model

External growth to accelerate our presence in a market. In China, it seemed relevant we develop buying manufacturer Supor. We buy a beautiful brand, sales forces, products and production sites. The intimate knowledge of a market is absolutely essential. It was very long with the Chinese authorities, because it was a first world. No group had previously taken control of a company listed in China. We hold 51 of Supor, vendor 33 and the rest is listed on the Shenzhen Stock Exchange. Allowing both transparency and legal certainty.

What balance are you getting this operation

It has accelerated the growth of Supor, net sales in China rose from 170Ã 280millions of euros since the purchase. At the time, Supor had three products, the SEB group has brought the kettle, the blenders, and technology of the thermospot, this small patch which in stoves, changes color to indicate that the desired temperature is reached. Today, there are a range of products under brand Supor thermospot. There are a dozen of new electrical products here for eighteen months. We have also accelerated its development out of China, Singapore, Malaysia and Thailand. We also helped them to improve their relationships with key accounts. Conversely, rice cookers were not our specialty, were launched and European standards under the brand name Tefal in some countries.

Supor does not compete the French production

This is not Supor, the problem. In small equipment of the House, nearly three-quarters of the products come from China. This is the factory of the world. Some of our competitors to subcontract their